AD CAMPAIGN

with you, always

In a world affected by the Black Lives Movement and the COVID-19 pandemic, the 2020 LGBTQ+ campaign aimed to assert Mercedes-Benz’s commitment to provide safety and equality to all their LGBTQ+ drivers and their allies. In this campaign, we gave the mic to Mercedes-Benz's LGBTQ+ drivers to share and demonstrate how the brand is ever-present and supportive in their lives. Our drivers include Karamo Brown, a Black TV celebrity of the popular Queer Eye series, and two couples. Each story, which focused on their family and their relationships, is provided in an emotional and intimate manner through imagery, video footage, and voice recordings owned and provided by the drivers. The overall feeling of the campaign is personal, authentic, and powerful.

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