BRANDING

logo as signage

Bleacher Bar is a bar and restaurant located within Fenway Park, the baseball home of the Boston Red Sox. We were tasked to create a logo that not only fits the old American style of Fenway Park but also functions as the main blade sign. The logo solution was to create an arrow graphic that can be used to direct people to the entrance of the bar and provide fun brand opportunities for print and apparel. The vintage-looking typography and Boston Red Sox color palette help to integrate the prominent sign with the architecture of the park. Neon lighting is use on the text and on the sides to create an attractive glow effect when viewed at night.