AD CAMPAIGN

together

The 2019 LGBTQ+ digital campaign for Mercedes-Benz aimed to affirm the brand’s commitment as an ally to the LGBTQ+ community and to celebrate the community’s journey towards the 50th anniversary of the Stonewall Uprising. “Together” highlights the importance of support as a means to achieve the world that the LGBTQ+ community and their allies desire. To create authentic content, we featured diverse members of LGBTQ+ community to be key players in the campaign’s development. From the creative team behind the camera, to our stylists and to our cast, we crafted a story that not only reflects the community in 2019, but also resonates with the brand’s LGBTQ+ audience and their allies.